Looking to Update Your Look? You Won’t Have to Travel Far to Revamp Your Wardrobe
A lot of people probably assume the uniform of Cape Coral is shorts, T-shirts and flip-flops year-round. In reality, many Cape Coral residents absolutely love fashion and enjoy shopping for the latest styles and trends.
Just in time for Vogue’s famous annual September issue, we found some of the best fashion looks right here in the Cape.
The Looke of Cape Cora
Sisters Stacy Gervais and Muffy Ellis moved all the way from Augusta, Maine, to start a new life and a new venture in Cape Coral.
Their 2-year-old boutique, The Looke of Cape Coral—named for their mother’s maiden name—was a big project to undertake, but Stacy knew they could take it on.
“I know clothes, and Muffy knows booze,” Stacy jokes. “My sister and I work so well together that I knew this would be the perfect idea for our own business. We were closing up our family’s Hallmark store in Maine, and we were on to the next adventure. That’s how our Champagne boutique in Cape Coral came to be.”
Of course, the complimentary beverages and the waterfront location at Tarpon Point Marina Village don’t hurt.
“This is a dream location,” Stacy says. “The view of the marina is amazing, and we get so many interesting people coming into the boutique. We have customers come in from all over the world. It’s so much fun!”
When shopping for the Looke’s latest looks, the sisters tend to pick items that are a bit preppy, a bit retro and a bit girly.
“We tend to go for things that have a lot of color, are body-conscious and just whimsical and fun,” Stacy says. “Doris Day, Marilyn Monroe, Gidget—those are our style icons around here.”
Speaking of fun, The Looke is also a private party destination. For $100, anyone can rent out the store after hours for a “Champarty” for up to 15 guests. Each two-hour private event includes four bottles of Champagne, a platter of snacks, personal shopping advice from the sisters and a $50 gift card.
“Our store feels like our home, and we want our customers to feel like our very special guests,” Stacy says.
Get This Look: Muffy is wearing the Shell Shock dress from Gretchen Scott, which sells for $175. Her fringe bucket bag is by Mud Pie and retails for $75, and her sunglasses are $50 and from Freyrs. The Looke’s accessories start at around $12.
5991 Silver King Blvd. #105A, Cape Coral, Florida, 239.205.6225, Facebook.com/TheLookeOfCapeCoral
Owner Cathy Sangiovanni opened Razzle Dazzle 28 years ago because she loves fashion—and because she didn’t exactly love working in real estate. Cathy is a member of one of Cape Coral’s pioneer families, and her family founded Raso Realty.
“I was a real estate broker before I started Razzle Dazzle. To be honest, I was bored working in real estate,” Cathy says. “I’ve always loved to shop, and I wanted to do something a little more fun. I went to Atlanta to the clothing market with a friend. I saw everything they had to offer and knew Cape Coral could use a fun, fashionable store.”
Cathy opened Razzle Dazzle in a small location in 1990 and initially sold accessories and T-shirts, but it wasn’t long before they increased their inventory offerings and the store moved to a larger space.
“We’ve been in our current location about 24 years now,” she says.
Cathy is very proud that many of the items and products sold at Razzle Dazzle are made in the USA. She also believes the personal service the store provides keeps her customers coming back time and time again.
“I have a lot of dedicated clientele who love to be ‘razzle-dazzled!’” Cathy says. “We really carry things that appeal to everyone. I think anyone can find something they will love in our store.”
Cathy holds fashion shows at Big Blue Brewery once a month to promote her most recent fashion finds.
“The fashion shows are very well-received,” Cathy says. “We usually have about 150 people attend during season. My husband, Ralph, is the DJ, so he makes it fun. Ralph really helps me with so much at the store…we really do everything together. We are a team.”
Cathy also credits Sharon Smith, her store manager of more than 20 years, for their success.
“Sharon is like a daughter to me. She is so wonderful,” Cathy says. “It’s like a family here.”
Get This Look: Model Sonia Santiago is wearing an Italian silk outfit from Look Mode USA. These specific pieces run about $70 each. Accessories at Razzle Dazzle start at around $12.
1335 E. Cape Coral Parkway, Cape Coral, Florida, 239.945.7549, RazzleDazzleBoutiqueShop.com
Eva by the Sea
Robin Hambsch spent years being a stay-at-home mom, youth soccer coach and helping her husband with their family construction business, then she decided it was time to explore her lifelong passion for fashion.
“When my youngest daughter left home, I decided to get a fun little retail job,” Robin says. “That job eventually turned into retail management. Then I decided to go into business on my own.”
Robin took over as the owner of Eva by the Sea this past January.
“I’m absolutely loving it. I get to shop and dress up every day. It’s the fantasy I had as a little girl,” Robin says. “It’s a lot of work, but it’s also a lot of fun.”
While she’s fairly new to retail ownership, Robin knows exactly what she’s looking for when deciding what to sell in her store.
“I try to appeal to the wider audience, but I also want to specialize in items you can’t just find at the mall,” she says. “I want to offer unique and fun items, for all ages, shapes and sizes. We also look to offer items at all price points.”
Eva by the Sea is conveniently located along the waterfront walkway of Tarpon Point Marina Village. The store also hosts private events to introduce their clientele to new products and fashion-related services. They even throw Botox parties!
Robin says her transition to store owner has been a success due in part to her store manager, Cheryl Lundberg, who recently moved to Cape Coral from Minnesota.
“She’s so wonderful,” Robin says of Cheryl. “She’s absolutely my right-hand woman.”
Get This Look: Robin’s dress is from Crazy About Black and is $136. Her hat is by the Australian brand Kooringal and retails for $45. Accessories at Eva by the Sea start at $12 and go up to around $100.
5971 Silver King Blvd., Cape Coral, Florida, 239.540.4480, EvaByTheSea.com